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Keynotes
Keynote 1: Adapt or Die: How Modular Platforms Deliver Breakthrough Services
 Keate Despain
Director of Marketing, Modular Communications Platform Division
Embedded Communications Group
Intel
Keate Despain has been the Director of Marketing for the Modular Communications Platform Division since May of 2006, and has worked at Intel for over 11 years.
Before joining MCPD, he was on assignment in Shanghai for Intel China establishing and leading the Digital Home Group’s Consumer Electronic focus in APAC. Prior to this assignment in DHG, Keate was a marketing manager in IPD/EIA for seven years. While in Embedded Intel® Architecture Division, he had various responsibilities across Communications Segment Marketing, Software Marketing, Product Marketing and Channel Marketing.
Before joining Intel, Keate was a product marketing engineer in the Cellular Phone Division for Motorola China. Keate has an MBA from Arizona State University and resides in Portland, Oregon.
Intel is the world’s largest chip maker for the computing and communications industries.
Abstract: Adapt or Die: How Modular Platforms Deliver Breakthrough Services
The growth in Telecom is being driven by revenues coming through new services. The ability to introduce and rapidly scale out infrastructure to support these services is a critical success factors. Most TEMs and Service providers have plans to capitalize on this market evolution by using Modular Platforms based on standards form as a key component of their strategy. How are some of the leading vendors changing the game? What are the key challenges to deploy revenues generating services faster? What are the strategies that are winning in the IP-based services network? Keate Despain, Marketing Manager of the Modular Communications Platform Division at Intel Corporation, will discuss these questions and the continuing growth of new opportunities across the entire supply chain resulting from the move to open standards based modular platforms.
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Keynote 2: Alcatel-Lucent IT Platform for telecom applications: building on the experience from a pioneer
 Franck Jouenne
Computing Systems & Industrialization Director
CTO Office
Alcatel-Lucent Convergence Business Group
From March 2005 until the Alcatel-Lucent merger, Franck Jouenne was Platform Product Line Director within the Alcatel Mobile Communication Group, in charge of designing and delivering open IT-based hardware and software platforms to the telecom applications product lines.
Previously, he was responsible for advanced studies in moving mobile core applications from legacy platforms to open standards-based hardware and software.
During eight years in Alcatel Research Labs, Mr. Jouenne held several positions and worked in different areas such as MultiMedia Call Control and the use of IT technology to build telecom applications.
Mr. Jouenne graduated in Electronics from Paris-South (Orsay) University (France) in 1988. He started his career as software engineer in international companies involved in Air Traffic Control and Defense and joined Alcatel in 1993.
Abstract: Alcatel-Lucent IT Platform for telecom applications: building on the experience from a pioneer
Alcatel-Lucent is committed to network transformation and ATCA is a natural vehicle to reach this target. The company has unparalleled experience having pioneered the first wave of applications delivered since 2005. A larger second wave of applications is currently being moved to ATCA to continue to serve Alcatel-Lucent’s customers with cost-effective solutions delivering simplification, control and innovation.
The commoditization of communications services is driving companies throughout the telephony, web and broadcast industries to rethink their business models. To help address these challenges, Alcatel-Lucent has developed a Convergence Platform Strategy: create a common platform based on an open architecture design for all carrier grade telecom functions.
The first phase of the company’s portfolio renovation and network transformation aimed to provide a migration path from legacy, proprietary hardware to open, standards-based platforms that leverage the benefits of the IT industry into the telecom industry. Alcatel-Lucent selected AdvancedTCA® (ATCA®) hardware for this evolution. The company has leveraged the ATCA supplier ecosystem to take advantage of the rapid pace of innovation in the embedded communications computing industry.
Not only has the company achieved its phase one cost targets, but adopting ATCA has improved time-to-market, operating expenditure, reliability, footprint and scalability. For Alcatel-Lucent’s customers, the world’s leading service providers this transition to an open architecture platform design is already reaping rewards.
Volume shipments of Alcatel-Lucent’s first generation of ATCA-based products have been increasing by a magnitude of ten each year since 2005.
As Alcatel-Lucent enters chapter two of the Convergence Platform Strategy, it can quickly leverage new technologies thanks to its adoption of a carrier grade base platform based on open standards. Virtualization, network storage, IP load-balancing and security and a 10 Gbps system fabric are just some of the technologies that will support further cost and footprint reductions while the company continues to enhance performance.
A larger second wave of applications is being moved to the Convergence Platform based on ATCA, enabling Alcatel-Lucent to continue serving its customers with cost-effective solutions delivering simplification, control and innovation.
Keynote Outline:
- Innovation and transformation to address service providers’ challenges
- The market changes – industries collide in the battle for subscribers
- Operator strategic service areas and technologies
- Alcatel-Lucent Convergence Platform Strategy overview
- Distributing software value across the network
- Alcatel-Lucent Convergence Platform Strategy and ATCA
- Leveraging the benefit of IT in telecom
- History
- Benefits
- Feedback from phase one
- Introduction to phase two
- New technologies that must be considered
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Keynote 3: Future of AdvancedTCA - From Today's Deployments to Tomorrow's New Technologies
 Anthony Ambrose
Vice President and General Manger
Communications Networks Business
Radisys
Ambrose is the Vice-President and General Manager of Communications Networks for RadiSys. A 25-year industry veteran, he joined RadiSys in 2007. He leads the communications and core networking business, and is responsible for RadiSys’ initiatives in standard modular platforms, including AdvancedTCA (where RadiSys’ Promentum platform has established a leading position).
Before joining RadiSys, Ambrose was General Manager of the Modular Communications Platform Division (MCPD) at Intel. His organization was responsible for communication servers, hardware, and software, including the AdvancedTCA product portfolio. Ambrose previously led processor marketing and strategy for the enterprise server business, establishing the Xeon processor as a multibillion dollar business. In addition to being an industry advocate and spokesperson for standards-based platforms, Anthony has a solid track record of developing products and building businesses worldwide. Ambrose holds a Bachelors of Science in Engineering from Princeton, graduating Magna cum Laude.
Abstract: Future of AdvancedTCA - From Today's Deployments to Tomorrow's New Technologies
Advanced Telecommunications Computing Architecture (AdvancedTCA) is having a significant impact on the fast-moving global telecom industry. Today, service providers are increasingly recognizing – and reaping – the benefits from deploying on open-standards based modular platforms. How is AdvancedTCA working in today’s real-world environments? Is it living up to its early highly-touted promise? What are the key business and technology drivers affecting its future success? RadiSys VP/GM of Communications Networks Anthony Ambrose will describe how AdvancedTCA is reshaping best practices in the telecom industry. He will also discuss AdvancedTCA deployment, including specific real-world examples, and its future. Specific coverage will include how the introduction of 10-Gigabit Ethernet-based platforms is opening up new areas to AdvancedTCA-based equipment.
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Keynote 4: Get Out of Your Comfort Zone: Taking MicroTCA Beyond Telecom
 Paul Virgo
Director of Marketing
Motorola
Paul Virgo is the director of marketing responsible for MicroTCA and AdvancedMC’s for Motorola’s Embedded Communications Computing business and has led the market development and launch of these technologies since their inception.
Virgo joined Motorola in 1998 through the acquisition of Pro-Log, a CompactPCI company, and brings more than 25 years of embedded architecture experience spanning STD Bus, CompactPCI, VME, and MicroTCA to his current role.
Virgo is the author of numerous articles on embedded computers and backplane standards, and has spoken on these subjects at several conferences over the years. Most recently, he spoke at TechOnLine and Light Reading seminars focused on MicroTCA.
He holds a bachelor’s degree in electrical and electronic engineering from Portsmouth University, United Kingdom.
Abstract: Get Out of Your Comfort Zone: Taking MicroTCA Beyond Telecom
MicroTCA has the potential to be a key technology beyond its origins in telecommunications. However, military, federal, commercial and industrial organizations have raised concerns about edge connectors, flimsy ejectors, temperature ranges and other issues. These must be addressed before MicroTCA can be adopted in applications such as manned and unmanned military vehicles, commercial transportation, externally located environments
MicroTCA is not alone in targeting these markets. Small, flexible and low cost are pre-requisites of many standard form factors. With PC/104, Computer-on-Modules, SlotCPU, 3U CompactPCI, EPIC, Mini-ITX, MicroATX and many others, the landscape is often confusing. Starting with the relevant application spaces and looking at their technology requirements, this presentation will discusses current initiatives to put MicroTCA through boot camp and make it fit for a wide range of applications.
Keynote Outline:
- Introduction to the application spaces – telecommunications, military, federal, commercial and industrial
- Key applications that will drive early adoption
- Technology requirements; commonality and differences
- Current PICMG ruggedization initiatives and proposals
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